I went to the movie this past weekend and one of the commercials beforehand was one that many of you I'm sure you have already seen on TV or somewhere else. It's basically just the Wheat Thins Company rewarding it's consumers for giving it publicity. @CHRISMACHO is the one who tweeted about them and said, "Had a hunch today would be good but didn't think it would be THIS good....Wheat Thins is now following me on Twitter." Then Wheat Thins shows up and shows him the traveling billboard that says, "Follow @CHRISMACHO on Twitter. He's awesome."
I found it interesting how companies are actually showing their presence on Twitter and giving back to their customers who give them publicity. Wheat Thins realizes how much "free" publicity they get when their customers tweet about them and are trying to give back and get them more followers as well. I just thought it was interesting how companies were beginning to take advantage of social media sites and maybe are starting to see the real benefits of using social networks. As we have said before, social media as a marketing tool is a great and nearly free way of getting publicity for your business. Although some of the publicity might be negative most customers talk about their good experiences and a lot of people like to see some negative reviews just to see the company has some flaws and it doesn't seem like the reviews are put on by the company to make themselves sound good.
Video of "Follow @CHRISMACHO"
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